TARKEZZA - fast food branding

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I had to design a brand for an experimental fast food buffet car. The goal was to create a sleek and attractive, cohesive and harmonious design that shows reliability, yet is playful and elegant. For the creative kitchen, I imagined a creative and modern design that brings back the

retro flavours.

Tarkezza is an experimental dish that will probably be sold in a buffet car in European countries. Its iconic name was brought to life by a creative combination of words: pizza and tarkedli.

I also made illustrations to break the strict planning and bring life to the design. The illustrations give a slightly subway effect, so it harmonises with the other elements. I created

a dynamic and cohesive brand based on the grid system and free illustrations.

I paid special attention to the menu design. It was important to keep in mind that, It's going to be

a fast food restaurant menu, so I need to create a menu that could be changed at any time. Since

I wanted to keep the elegant look, I designed a removable stamp and a hard cover. I created

different design for each section to make it look as creative and attractive as possible.

I had to design a special box for the Tarkezza. I used illustrations for the packaging to give it

a more attractive look. Here I illustrated the ingredients and a small map to symbolise that this is a globetrotting, rolling restaurant.

For the brand, I created 3 different posters depicting the restaurant specialities. I created these in a retro style with vibrant colours to lighten the mood and make the food look delicious and appealing. I didn't use photography because I wanted to take a unique and creative approach.